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Entries in experiment (4)

Thursday
Jul302009

Day 3: Five Easy steps to plan for the future

Day 3: Yesterday was a pretty successful day. I wrote a blog post (read below foolio!), tumbled a few things, and sent out 12 tweets. Once again, I failed to synthesize my top 5 favorite stories of the day, but I have got to be honest with you I am concerned about being redundant. I mean, in all likelihood the "top 5" stories of the day in my mind will be something I tweet about right? So won't this be boring? I am not interested in being boring. In fact, it is why I hate people that tweet "stillllll waiting for the bus" and other massively uninteresting tidbits. Or maybe this is just an excuse? Either way, roughly 80% successful day (I did tweet 2 beyond my quota).

Twitter followers: 100 (+6)

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So I was reading this month's issue of Wired on my couch last night and I came across a really great article: "Your Future in 5 Easy Steps".

Now, I was considering going through and outlining the 5 steps in this post but honestly it would be insanely long. Sooo what I am going to do is instead provide the instructions and in my next 5 posts (who would have guessed) walk through them that way.

Step 1: List Driving Forces

What variables, trends, and events will affect your mission? The first step is simply to list them. Next, divide them into uncertainties (for instance, economic, political, and social conditions) and relative certainties (such as global population growth and climate change). Finally, rank the items according to their importance, from most to least significant. The result: a catalog of factors that will determine the future of the area in question.

Step 2: Make a Scenario Grid

Now it’s time to map out possible futures. The two most important uncertainties — from the top of your list—form the axes of a grid, with each quadrant representing a potential future. Some may be more likely than others — and some might seem downright improbable — but they all depict the interplay of key forces. Thus, they’re within the range of possibility and deserve your attention.

Step 3: Imagine Possible Futures

Sketched as a simple grid, these four possible futures are so abstract that it would be hard to recognize them if they emerged. Make the scenarios more concrete by fleshing them out into imaginary, but plausible, news stories that are emblematic of the forces at play.

Step 4: Brainstorm Implications and Actions

Now it’s time to develop strategies for coping with the four futures you’ve imagined. Start by listing the implications of each scenario. Then come up with actions that would enable you to prosper under the new conditions. Some actions would apply to almost any scenario. These should form the basis of your plan, since they help you prepare for a range of possibilities. Bolster core actions with those related to the future you deem most likely.

Step 5: List Driving Forces

Track Indicators The main value of scenarios is that they sensitize you to the way the future is unfolding. Over time, the world is likely to gravitate toward one of your four quadrants. The trick is to recognize the shift in progress.As you monitor the news, look for signals that a particular possibility is becoming a concrete reality. Keep a file of news relevant to your scenarios, jotting down a quick note, along with the date, whenever you come across a significant story.Evaluate these developments on a quarterly basis so you can track the trends. Adjust your action strategy to anticipate the future as it emerges.

Wednesday
Jul292009

Day 2: The Generation Project

Day 2: I would say that yesterday was a semi-success. I wrote a blog post, tweeted 8 times, and added a really cool video to my tumblr, but I failed to synthesize the top 5 stories of the day. Using an extremely complicated algorithm that only MIT professors or the Rainman would understand, I calculated this to be a 75% successful day.

Twitter followers = 94 (+4)

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Today I want to profile a really great nonprofit organization, The Generation Project.

The Generation Project is a 501(c)(3) charitable organization, whose aim is to "(1) Generate ideas to benefit low-income K-12 students, (2) Generate new philanthropists by actively involving donors in the giving process, and (3) Empower the next Generation by harnessing the ingenuity of individuals to improve educational opportunities." Lofty goals.

To accomplish these goals, the GP has created a donor-directed system of charitable giving that allows individuals to explore their passions, and give kids in high-need schools a chance to explore them too.

Here is how it works:

  1. Go to www.thegenerationproject.com
  2. Click "Donate"
  3. Identify how much $ you want to give, where you want it to go (geographically), what age you are interested in giving to, and what you want to accomplish.  
  4. The GP implements your donation, keeping you as much in the loop as you want!

I actually had a chance to go to the Chicago "Launch Tour" stop for GP (sponsored by Rugby), and it was a ton of fun.  There was free food, free booze (YES) and there were some really sexy people there -- something I really love.  Ok, I have to be clear, I am speaking about my wife and friends.  But they are great, I swear!

Anyway, check out the Generation Project website and their calendar of tour events and go!  Your $25 admission at the door pays for the evening and goes straight to helping a child in a high-need school district.  If you can't make it to a tour stop -- or you live in North Dakota -- then donate through their website!  You won't find a better way to spend $25.

(disclaimer: Eli Savit, the founder of GP, was my college roommate all four years and in my wedding party.  That said, I am being honest about GP being a great cause tho!)

Tuesday
Jul282009

Day 1: Who's so social on social media?

Day 1: This is the first day of my month long experiment. I wanted to count yesterday's post as my "day 1" posting, but it would defeat the purpose of the experiment if I was an insincere weasel. So I didn't. Which brings me to today, and the post below about a study released this week that digs in to who is actually using social media.

Twitter followers:92

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Today, Anderson Analytics released a study tracking U.S. user behavior in social networks. The firm surveyed 5,000 users over a span of 11 months, and conducted a 15-minute survey of more than 1,000 users age 13 and older. The results of the study were actually pretty interesting. You can find the whole surveyhere, but below are some of the more interesting points:

 

  1. Users who belong to a social network arefour timesmore vocal about products and services than those who don't.
  2. More than 20% of Twitter users have their own blog, a large portion of which trumpet social causes.
  3. 44% of 35 to 44 year-olds in the U.S. and 30% of 45 to 54-year-olds have profiles on a social network.
  4. More than 50% of U.S. users have associated their profiles with a brand, company or product. This association has been overwhelmingly positive.
  5. The average U.S. user logs into a social network about 4x daily, 5 days a week, for a total of roughly 1 hour per day.

What these points (and the study itself) resound, is the idea that bloggers + social media users are not only active, but they are hugely important for brands. I know that this isn't the most groundbreaking discovery in the history of humanity -- or of this month -- but getting concrete percentage points for activity is radically different than simply saying "Brands should use social media... it's important?"

 

Monday
Jul272009

My Resolution: Do it until my fingers bleed

The point of starting this blog was to create a portal through which I could write about what I wanted, when I wanted.  My intention was never to develop my own personal brand or become the world's foremost authority on anything.  I just wanted to write.

That said, I am going to use this blog as something a little different for the next month: as my home base in an social media experiment I am undertaking. I am going to dance the social media dance for one month.

 

The breakdown of my experiment:

 

  1. Write an original blog post every day.  Because I still want this to be my safe zone, I will still be writing about the internets and anything else I find interesting.  Once a day though.
  2. Synthesize the 5 most interesting stories of each weekday and put them here.  I have pledged to do this countless times, and have never done so.  I am going to do it now -- GET TO THE CHOPPA.
  3. "Tweet" 10 times a day.  This might not sound like a lot, but I HATE "tweeting" random shit like "just leaving the gym" so this really means finding 10 articles/websites/videos/lovemaking tips that I think are interesting enough to tell people to check out.  See, doesn't that sound more difficult?
  4. Tumblr + Flickr = I am still finding these redundant, it's true.  But I will post 15 times this month.

 

The purpose of this experiment is to find out how much activity it takes to gain followers on twitter.  I am interested in this because so many people on Twitter tout themselves "experts" in social media, but previously had jobs as Northeastern Sales reps for Bally's (just an example -- obviously not everyone on Twitter used to work at Ballys, some of you sold insurance) or owned a hardwood flooring company.

Obviously the end outcome of this experiment will not be a definitive measurement of the correlation between activity in social media and Twitter followers, but it should provide some insights into how social media impacts personal branding campaigns.  I will track the entire process here, but should point out that all activity (blogging, tumbling, tweeting, flicking, ha) goes through Twitter.

I should also point out that I am starting this experiment with 92 followers.